Beyonce To Be New Spokesperson For American Express
Monday, August 06, 2007
“Bootylicious” R&B singer Beyonce Knowles, 25, will be the latest celebrity spokesperson for American Express to help pitch their gold and platinum credit cards. Former representatives include Ellen DeGeneres, Tiger Woods, Kate Winslet, Robert DeNiro, and Venus Williams. The campaign is reported to be worth several millions of dollars and scheduled to launch in late 2007. Reports say that Knowles has already shot some print ads and will be in Manhattan, New York today to film the first commercial, with casting for extras underway.
American Express is also a sponsor of the Beyonce Experience Tour. Per an article from OK! Magazine, “She’s a role model for so many young people,” says an insider. “She has tremendous cross-over appeal the same way Tiger does. She’s an inspiration for lots of people. She’s a great fit for American Express.”
Knowles was the lead singer of the girl group Destiny’s Child, which was the world’s best-selling female group of all time, prior to going solo. She released her debut solo album entitled “Dangerously in Love” in 2003, which included the number one singles “Baby Boy” and “Crazy in Love.” Her second solo album, “B’Day”, was released on September 4, 2006, which was also her twenty-fifth birthday, and which included the hits “Déjà Vu”, “Ring the Alarm”, and “Irreplaceable.”
Beyonce Knowles won five Grammy Awards in 2004 including “Best R&B Song” for “Crazy in Love”, “Best Female R&B Vocal Performance” for “Dangerously in Love 2”, and “Best Contemporary R&B Album”. She also won a Grammy in 2006 for “Best R&B Performance by a Duo or Group with Vocals” for the song “So Amazing”, a duet with Stevie Wonder from the Luther Vandross tribute album So Amazing: An All-Star Tribute to Luther Vandross. She won “Best Contemporary R&B Album” at the 2007 Grammy Awards.
Beyonce Knowles also has a film career: she co-starred in Austin Powers movie “Goldmember” with Mike Meyers; in “The Fighting Temptations” with Cuba Gooding, Jr.; in “The Pink Panther” with Steve Martin; and in “Dreamgirls.”
